This article was published in the Lent issue of the Epistle, our printed newsletter.
We recently worked with a graphic designer to create a modern logo and accompanying graphic for use across all the media platforms we utilize (website, print pieces, YouTube videos, physical pieces, etc), as our church’s previous .jpg logo was limited in how it could scale and be utilized. The work included a modernized color palette that our communications will also be introducing and utilizing.
From our description of our congregation and our goal for the brand refresh, she created this summary our conversations to guide her work:
“Our goal is to establish consistency with our church identity with a modern brand that is flexible for all applications. We want to expresses our mission to generously serve and welcome the community.”
Our new church logo (our full name) and graphic (cross in circle) are a playful turn on the t and period in “St.” Paul’s name, appearing like a cross. We worked with the designer to simplify down to this graphic from one that included a swirl of the three letters STP, but was too busy and hard (for some of us) to decipher. This simplified graphic brings the “t.” from our name over to a simple, memorable, playful image. In addition, as a United Methodist Church we will continue to utilize the UMC’s “Cross & Flame” graphic alongside our logo, a trademark known the world over that is also prominent on our church building.
In addition to their use in our printed and online media, we will be integrating our logo and new color palette to future “branded” items (like new t-shirts).
